If someone is NOT a customer they are not allowed to post a review, period.
Some companies offer incentives, drawings, discounts or even direct payments to their customers if they post a review.
We do not like this practice, but we allow it. While we prefer companies not to offer incentives we do not have a realistic or reliable option to prevent it or monitor for it.
However, both Transport Reviews and the Federal Government REQUIRE that incentives be disclosed in the review.
As part of the survey, rating and review process reviewers are required to indicate whether they were offered an incentive to post a review or not. When a reviewer indicates that they were offered or expect an incentive we show that to the public with a green "Compensated Review" icon.
More About The Compensated Reviewer IconFederal Law Requires
Disclosure is against the law for
someone to post a review or testimonial in exchange for ANYTHING,
without disclosing they were offered an incentive by the company to do
so. If you are instructed by a company to no disclose that you were
paid or offered an incentive please know they are asking you to break
not only the rules of Transport Reviews, but also Federal Law.
Compensated Reviews CAN Be Removed From Most Reports
Most reports include an option to remove compensated reviews from the report. Using this option allows you to view ratings and rankings with compensated reviews removed.
